Either one is able to receive and send app-to-person (A2P) traffic. It can be a vanity number that a company chooses or a random number that is assigned. A short code is a 5-6 digit number that can receive an MMS (or SMS). For example, MMS messages can be sent with a neat “From” number called a shortcode. Short Codes for High-volume MMS DistributionĪs important as the content of their messages are, brands shouldn’t overlook how customers receive those messages.

Whatever the industry, customer messaging is always enhanced with imagery. While SMS is limited to 160 text characters, MMS can handle up to 1,000 characters and it enhances the visual experience of the message by supporting text within an image or an image with a text caption.īut how do brands take advantage of these features? Simply stated, they can incorporate visual elements that offer a more branded customer experience and provide their customers with feature-rich, value-added information.įor example, travel companies can provide boarding passes with QR codes, logistics companies can send pictures of a package delivered, retailers can send images of an order receipt, and finance companies can send fraud alerts with branded imagery to indicate that they’re legitimate.

We see these adages confirmed by the rise of memes and other image-based messages that allow the recipient to immediately understand what is being communicated. If these companies want to keep pace with users’ expectations, adding MMS and rich media support to their messaging strategies is a natural progression. We text not only our friends and family but we also use messaging to communicate with companies. With MMS, a brand can send messages that include engaging content such as images, videos, files and, of course, everyone’s favorite, GIFs.īut nontechnically speaking it’s understood that text is a catch-all term for all types of messaging, which has become part of our everyday lives.

To send images, businesses need to use MMS (Multimedia Messaging Service), a method of sending richer content than just text.

Viber message character limit